Statement of the Problem. As indicated above, credit card security is still a main impediment to online shopping. In the words of the inventor Charles Kettering, "A problem well-stated is a problem half-solved." Conversions happen when you get the basics right and go beyond simply putting products out on display. While all e-commerce sites have order tracking systems for their customers, they aren’t always accurate. It’s a common perception that having a large assortment of products is key to online domination. Remember: Consistency is key. Academia.edu is a platform for academics to share research papers. A business problem always causes dissatisfaction for someone. Your focus on communications should be about how your offerings will solve a problem … It reduces your trustworthiness and triggers your visitors to leave your store in a hot second. The biggest problem while buying things online is that you have no guarantee of a product's quality. Not being able to physically try out and touch a product is probably one of the biggest cons of online shopping. The biggest problem while buying things online is that you have no guarantee of a product's quality. August 10, 2009 admin Statement of the Problem. Additionally, e-retail sales accounted for 14.1% of all retail sales worldwide in 2019, and these figures are expected to reach 22% by 2023. Between all the features and specs that many specialty products come with, customers are likely to end up unhappy with their purchase without proper product knowledge. This stirs curiosity and anticipation among your readers. sales reps, business leaders, and executives. HOW TO WRITE A STATEMENT PROBLEM YOUR PROPOSAL WRITING COMPANION Compiled by Henry M. Bwisa Professor of Entrepreneurship Jomo Kenyatta University of Agriculture and Technology E-mail bwihem@yahoo.com Website www.professorbwisa.com November 2008 INTRODUCTION It is a constant complaint among those … Studies by Forrester Research estimate that approximately 50 percent of potential sales are lost because your visitors can’t find what they are looking for. An effortless and intuitive navigation not only reduces shopper frustration, it’s also a great confidence builder. Selling a product online allows you to reach a wider audience and new customer pockets, with statistics showing that over 2.14 billion people will have bought online goods and services by 2024. Reviews are not always reliable and all the research can't assure you of a product's quality; fraudulent sellers who intentionally mislead customers to increase sales are the prime reason for faulty/sub-par products being sold online. Step 1: Contextualize the problem. The first 50 people to find the images each day were awarded a $25 – $100 credit and free shipping. To make up for this disadvantage, online retailers have to go the extra mile and sell an experience, not just a product. Describe how the product feels, how it helps them solve a problem, save time, or how it makes them happier. Kissmetrics reports that 25% of visitors will abandon your site if it takes more than 4 seconds to load. There are still groups of online shoppers who refuse to buy online – and your great products, competitive prices, or easy check out have little to do with it. Sample Statement of the Problem. Industries selling specialty items such as bikes or cameras offer hundreds of products which may appear similar to a novice, but in reality, are extremely different. It’s your chance to step up as passionate and knowledgeable expert who helps them discover products they’ll love and offers them ways to easily and intuitively pick the product that’s right for THEM. 81% of customers say that they will buy from a business again if they were satisfied with the experience. They refuse to buy a product online if they cannot capture it mentally or cannot imagine how it will look like once unpacked. Humans are tactile beings and sensory experiences are a fundamental part of their shopping experience. Is a retailer's Interest Expense an operating expense or a … Delivery personnel often turn up at our homes when we're at work or out somewhere as there's no way to fix a particular time slot for the delivery to take place. The same applies for guarantees, as most sites don't clearly mention what the policy is for a product and then refuse to carry out replacements if you receive a damaged product. According to a Forrester report, 45% of US customers are likely to abandon an online purchase if they can’t find a quick answer to their question. A problem statement is the conglomeration of four key elements into one expression to convey the issue at hand: Root cause problem Impacted stakeholders/product users Impacts of the issues Effects a successful solution must include The […] While there are a number of significant challenges in selling to clients, there are also plenty of solutions available given a little work. When consumers are looking to buy a new product online, they want to be 100% confident with their purchase. Some of the most effective problem solvers are salespeople. The e-commerce boom has certainly changed the way we shop for the better. Six of these problems are listed below. It has also been highly rated as a reliable and high-quality product.” You’ve addressed her problem (intimidation about using a new technology), and you’ve helped her discover opportunities (taking photos of the grandkids). It may come to you as a surprise, but the attention span of an online shopper isn’t any shorter than that of any other shopper on the high street. STATEMENT 2Right now, Middletown Hospital's maindiagnostic tools are CAT scans and myelograms (spinal taps). By creating conversation and asking the right questions, you can guide them to the perfect product to fit their needs. Use the same structure and spec labels for similar products to help your customers compare and decide. Most enterprises surveyed report their sales … Press Esc to cancel. (+ 5 Mistakes That Could Kill Your Business). Complement the text with photos, graphics and videos. Entice your shoppers with compelling product descriptions that highlight the benefits of each feature and appeal to their imagination. A problem statement addresses an area that has gone wrong. So yes, going that extra mile for your customers and addressing their pain points will certainly pay off in one way or another. The ABCs of Customer Loyalty: Are You Worthy of Their Business? Another problem is that the vast majority of the Indian population which lives in rural areas and Tier-III cities is unable to shop online because not all e-commerce sites provide delivery services to their locations. Integrating approaches and technologies that make shopping more interactive and engaging, such as: are great ways to sustain your shopper’s attention. Finding a Reliable Supplier. While online payment and security technology have come a long way, you still may experience problems with online shopping from time to time. 1) Information technology aids salespeople in creating and maintaining relationships with customers. Reviews are not always reliable and all the research can't assure you of a product's quality; fraudulent sellers who intentionally mislead customers to increase sales are the prime reason for faulty/sub-par products being sold online. If there is money problem or product (customer satisfaction) problem during onlineshopping. It also serves as a great communication tool, helping to get buy-in and support from others. Type above and press Enter to search. A problem statement expresses the words that will be used to keep the effort focused and it should represent a solveable problem. Don’t think you know the answer and then go and find information to support your guess. Not offering detailed product information that addresses the shopper’s questions about a product is a crucial mistake. The problem statement serves several purposes in a Six Sigma project. Sizes vary from brand to brand, and since you can't try out the products before buying them, selecting the size is always a gamble. Turning search experiences Whether a customer is paying by credit/debit card, netbanking, or one of the several digital wallets that exist today, the failure of digital payments always looms overhead while making online transactions. However, psychology expertssuggest that choosing between a large number of products can be physically exhausting. How 4 Brands Take The In-Store Experience To The Next Level, Everything You Need to Know about Conversational Marketing. And, remember to always design your website with speed in mind. When the CAT scan fails, doctors mustresort to the myelogram. But this situation is steadily improving as the sector is focusing more on cashless transactions and customers are getting more informed about making payments online. After the business has decided a problem is worth pursuing in its analysis, you should create a problem statement. Failure to Consider Security a Top Priority. No more travelling to multiple stores to find the right product; no more having to deal with over-enthusiastic sales persons; no more standing in long lines at the checkout counter. In order to develop a convincing problem you need to think of an issue that is applicable to the current situation. It’s still an impressive figure, but it also shows that there’s huge room for improvement. Online Shopping is undoubtedly on an upward trajectory. Is your navigation and site structure simple, yet informative? Unless you're buying from one of the established e-commerce companies, it's important to go through the return policy while making a purchase. Making a problem statement template would allow you to identify the gap between the current state or the problem and the desired state or the goal of a product or a process. the goal) of a process or product. Take a look at these four effective problem statement examples to better understand how you can write a great problem statement of your own, whether for a school project or business proposal. Have you ever ordered clothing online, tried it on and realized it looks completely different on you than it did on the model? Ada is Senior Content and Web Strategist at zoovu.com and digital-oriented marketer with a background in business informatics and the Semantic Web. How to sell the problem you solve, not the product? STATEMENT 1In order to provide excellent patientcare at a minimal cost, Middletown Hospital needs diagnostic procedures that aresafe, efficient, and accurate. So, what’s stopping them and what can you do? When a customer leaves a product review, there is an option to submit a product picture along with height and weight specs. 1) _____ 2) A company that ignores the marketing concept will not have any negative effects. Even though you’re selling the same product to both people, you’re using a very different approach. If these sites don't implement stringent cyber security measures, your data is at risk of falling into the wrong hands who can then wreak havoc on your bank account. Problem: Long Sales Cycles Is Reducing Effectiveness. The disadvantages of selling online is that your customers may find lower prices at other competitors, the internet is a large place and you have to carve out a niche market for you and your online products and services. Let’s recap them quickly: Compete with lower-priced rivals on value and quality. Write 'T' if the statement is true and 'F' if the statement is false. Online shopping is far too convenient to get hindered by these problems. The best product descriptions go beyond telling shoppers what the product is and instead explain why it’s great for them. Most of the big players in online shopping certainly have the best-in-class security measures to protect their customers' details, but the same can't be said about the countless smaller sites who may not have the expertise to do so. One predicament that constantly turns up while shopping online is when the order will be delivered. Problems with Online Shopping. A faltering internet connection or a technical glitch often results in the payable amount being debited from a customer's account without being credited to the selling party. People often use the terms “selling” and “marketing” interchangeably. Simply put, make them fall in love with you and your store on first sight. Selling online has a number of advantages over selling by conventional methods, including: * Making savings in set-up and operational costs. When it … By Mark Jaffe Updated on: August 9, 2010 / 2:42 PM / MoneyWatch "I don't want to sell anything, buy anything, or process anything as a career. The CAT scan failsto make clear diagnoses 60% of the time. Remove all the clutter that can distract your visitors and allow them to get a good feel for your company and the products you’re selling. The Problem With Selling. This same issue exists while returning products. Cyber security, or more precisely the lack of it, is a major problem on the internet today. The retailer hid male models dressed in their signature khaki pants on several partner sites. Include a variety of models of different shapes and sizes wearing each product. Here’s why. You can’t blame them, especially when it comes to small businesses where both functions are typically performed by a single person or department. You can use heat map tools to understand what your shoppers are trying to do and reduce the number of clicks it takes them to find the products they’re looking for. How to write a statement problem 1. Your visitors shouldn’t have to learn how you want them to navigate your site, it should come naturally. Offering too many choices without any choosing support is a source of great consumer frustration that you have to be mindful of. E-commerce sites record important customer data like name, phone number, address, and bank details. Explain your problem. the problem) and the desired state (i.e. But to solve this problem and to help people all around the world who have been puzzled for hours over this issue, an online thesis statement generator was developed and that’s why you can try now to make your ideal one with filling the gaps. A problem statement is a short description of a problem or an issue which needs addressing or a condition which needs improvement. • Problem Statement:-1. When you see dissatisfaction you’ve got a problem to fix. But, like everything else, the world of online shopping is not all roses. This is commonplace on all e-commerce sites when your order amount isn't high enough to qualify for free shipping. As Steve Jobs said: you have to start with the customer experience and work backwards to the technology.Jobs understood that when you try to reverse-engineer the need statement from the product, it’s too easy to lose touch with reality. An online store is open to just about everyone 24/7, and is available to anyone around the world as long as they have an Internet connection. And even when it is, sometimes these shipping charges are added on each individual product (if you're buying multiple products of course) and not the collective order. [Matrix Moments] What is the difference between a founder and a CEO. Selling isn’t a matter of trying to convince someone to buy something, but rather a matter of identifying a person’s needs and showing them how a product can help. First, that the ‘purpose’ of selling is one-sided – all about the seller. In writing one, you must discuss what the problem is, why it’s a problem in the first place, and how you propose it should be fixed. It’s a common perception that having a large assortment of products is key to online domination. Many consumers, especially millennials, shop online not knowing what they want exactly, but they know they want it fast. But, here’s the kicker: While 43% of sales are influenced by online, online sales account for only about 9% of retail. A problem statement is more than a medical statement because you need to work your mind to come up with a very important question or topic. You might know the best research methods to find suppliers and source … Online shopping — that glorious invention which allows people to buy things from the comfort of their homes. Camera components like lens functionality, manual controls and sensors can make or break a customer’s purchase, so they created a Camera Selector Quiz to lead consumers to the products they’re looking for. The purpose of this study is to develop a source material in food dehydration craft technology which can be used by Makabayan teachers in teaching food dehydration in the Home Economics class.    The Problem Statement: Face Time vs. Screen While social media provides easier and more accessible opportunities to interact with others, how we communicate and interact hinders the quality of our interpersonal relationships. You may think the purpose or goal of sales is obvious – to get the buyer to buy, to get the sale, to get the buyer to hand over the money. Win work in a crowded market by focusing on a particular niche or target demographic. Sizing charts may have accurate measurements, but they don’t take height, body type or weight into consideration. To avoid ticking online shoppers off, help them assess your product properly and give them all the information they need to feel comfortable purchasing your product. Once your shoppers are stressed out, there’s every chance that they won’t choose anything at all. Customer loyalty is the essence of good business. The Benefits of Online Selling You Reach More People. 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It’s hard for the average person to picture what a product looks like on their body when the model wearing the product is a tall, slender size 2. Despite all the efforts of e-commerce companies to alleviate them, there are a few problems that customers still have to face while shopping online. into successful shopping experiences! Get the information first. Example: Lulus, a popular clothing website took product reviews to a whole new level. In addition, the procedures should not be overlypainful for the patient. Additionally, the issue of getting the correct size remains a serious drawback for buying clothing and footwear online. Within the design context, you can think of the user problem as an unmet need. 6. What Does It Take to Deliver Exceptional Customer Engagement? Entertain, not just inform. We’ve all been there. By designing a solution that meets this need, you can satisfy the user and ensure a pleasant user experience. But if e-commerce sites can fix these issues, they will certainly improve customer experience and hence generate more sales. Example: Fashion juggernaut ASOS allows shoppers to watch unique ‘catwalk’ videos to to better understand how long the garment is, how it is cut, how it fits, and how it moves – ultimately, helping shoppers make better purchase decisions. 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Take on the customer’s problem personally. However, psychology experts suggest that choosing between a large number of products can be physically exhausting. A problem statement is a clear concise description of the issue(s) that need(s) to be addressed by a problem solving team. If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of your potential customers. Many business owners and sales managers are scrambling to sell their products online. A problem statement identifies the gap between the current state (i.e. Purchasing goods from the comfort of your own living room certainly is more convenient than actually driving to a store, while offering a virtually unlimited array of choices and the ability to compare prices. Impediment to online shopping % of the time concept will not have negative. 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2020 statement of the problem about online selling