With hundreds窶俳r maybe even one or two thousand employees窶俳rganizations… Read →, Marketplaces like Amazon and eBay have built such outstanding online shopping experiences that consumers now take these experiences for granted…. 17 books — 1 voter Essential Reading for Clever Product People. Here are the books that I've found most helpful in my career as a product manager. We include it here because reading it might remove some of the debilitating fear you have about the possibility your product might fail. A company would make much of its offerings available for free on the gamble that: We’ve offered some suggestions on this blog about making smart decisions when pricing your products. Here’s another valuable little title that, like Do the Work!, came out of the Seth-Godin-produced Domino Project. We spoke to product experts, including Rose Yao, Director of Product for Google Maps, Sam Goertler, Director of Product Management at theSkimm, and David Packles, Director of Product … Product Marketing 61 books — 72 voters Product Management - SPParC. Instead, companies should be identifying what customers want to do and understanding why they’re not already doing it. There’s no excuse to stop investing in yourself, broadening your horizons, and learning more about your craft. -Team of Rivals (The Political Genius of Abraham Lincoln). Free also offers one of the earliest explorations of the freemium model. Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte However, products that stick identify the ideal and work on what behaviors must change to turn that into reality. Create beautiful roadmaps in minutes. Whether it’s a topic directly related to product management or merely tangentially relevant, taking the time to wade into a book lets you soak and stew in the subject matter, connect with the author’s worldview, and come out the other side both wiser and more knowledgeable. It forces you to ask yourself if you are stuck in research mode, waiting for more data. As product management courses, conferences, and meetups proliferate, Brian Crofts is often asked about the best books for product managers, whether they're trying to break into the field or have … The book continues by explaining how Basecamp makes bets on these projects and then empowers the teams to deliver them autonomously. While quite valuable and scratching that itch for bite-sized information and opinions, they all lack the space to dive deep into a particular subject. The final title in our roundup of essential books for mid-career product managers is Phil Rosenzweig's The Halo Effect... and Eight Other Business Delusions That Deceive Managers. What would your recommendation be for a book focusing on *industrial* product management? The author, Roman Pichler, … Here is a more traditional product management book. 2. Most of them were recommended to me by other PMs. Now, it reflects all the new best product management books available for learning. Thanks. Steve Blank’s “Four Steps to the Epiphany” has largely been supplanted by Eric Reis in “Lean Startup.” Same concepts; much better execution. A comprehensive reading list for Product Managers. offers some fantastic strategies for these as well. One series of blogs that you might find helpful is Brian Sandberg’s 3-part series of product management for physical products: https://www.linkedin.com/pulse/keys-successful-product-management-physical-products-brian-sandberg/. Thanks Kevin! The principle is broad enough in context to the product management … Unlike our peers in sales, development, finance, operations, and design, we need to know a little about a lot of things. The book asks us to confront whether, in an era when more and more products and services are becoming free, we can afford to stick to the old paradigm of gating our offerings and making them available only to paying customers. Essential product management reading. It is simply a great explanation of how a successful product will make its way through a standard bell curve 窶� from early adopters to the early majority, to the late majority, and finally to the laggards 窶� and how to structure your products to follow this successful path. In Range, David Epstein illustrates why being a generalist is a compliment, not an insult, and that organizations across the board would do well to employ more of us and fewer “experts” that see the world through a narrow lens. Books provide a unique opportunity to spend some quality time with a subject and escape the daily rat race. You make a good point; I’ll definitely take that into consideration in future recommendations. What’s great about Chris Anderson’s Free is that the former WIRED editor-in-chief forces us to take a long, objective look at how we’re pricing our products. Hooked – Nir Eyal Meanwhile, those who follow a more meandering route tend to be happier and more successful in the end. Cranking out releases just to build new things and keeping everyone busy doesn’t always align with those fundamental goals. 2. Lean Startup is much more readable than Four Steps. Best Product Management Books. It dissects it … And no matter how brilliant your product’s strategic vision, how well you’ve thought through the details of the execution, you will have a difficult time earning the buy-in and enthusiasm of these audiences if you present it in a flat, boring or convoluted way. The book offers valuable lessons for product managers about developing an effective product roadmap, adequately equipping your support teams (which few businesses do, even today), properly implementing agile, etc. Most product management books are too theoretical or out of touch with industry practice, yet this book is the exact opposite. High Output Management by Andrew S. Grove — Lessons on creating highly productive teams and … These different experiences and settings usually make us better in future roles, even though they may seem irrelevant. Hi Shaun, thanks for this post. If only, say, 5% of all users ended up becoming paying customers; the product could still profit. Blue Ocean Strategy is a great one; I’m a big fan of W. Chan Kim! We include Crossing the Chasm here partly because its principles have stood the test of time. – The Effective Engineer, Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, “Well Designed: How to use empathy to create products people love” by Jon Kolko, I’m a big Jon Kolko fan; this one definitely belongs on the list. Books are an important source of knowledge, even for jobs as hands-on as product management. I’ll definitely have to check that one out. Yep, we know this is a list of books for product managers, and we know we’ve included a book about presentations. Any other great books for product managers we forgot? Thanks for the list! The User’s Journey: Storymapping Products That People Love by Donna Lichaw Thanks, Steve! Or, just as frustrating, other successful companies employ a culture of remaining nimble and adapting to new technologies to stay competitive 窶� but often make the mistake of adopting the wrong new technologies and losing because of that misstep. Shaun, thanks for your response. Here is another classic product management title, written by one of the most successful product managers in modern times. Are there any Cliff Notes / Executive Summary of these books? Marty Cagan, a longtime product executive for companies like eBay and HP, walks the reader through his hard-won insights about how to identify when you’ve got the right product and when you don’t. You can’t get lost in them, and they don’t build up evidence, engaging anecdotes, and supporting facts to hammer home an overall thesis or philosophy窶杯hey’re simply too scant and fleeting by their very nature. Even though the book was published way back in technology’s Paleolithic era of 2008, its principles and insights still stand up today. And with good reason. I haven’t read that one, I’ll have to check it out. Never Split the Difference by Chris Voss Steve- I agree; for me, Lean Startup is more readable than Four Steps. Thanks for reminding me of it! He also explains that it’s okay to take a wandering path through life and your career. Why it’s great for New PM’s: Where The Product Book focuses on the hard skills and methods for each step of the Product Management cycle, Building Digital Products helps new and aspiring Product Managers … For this reason, we recommend Analytics at Work: Smarter Decisions, Better Results, by Thomas Davenport and Jeanne Harris. Here’s a fun and, at times, hilarious exploration of the many public failures of individuals, institutions, and businesses. Tech exec and behavioral scientist Matt Wallaert’s book tries to get companies to kick the habit of coming up with ideas, falling in love with them, and then forcing them on the market via expensive marketing campaigns and aggressive sales tactics. ProductPlan has its own virtual bookshelf of free booksツ�and an ultimate guide to other resources for product professionals that are ready for your perusal. Then, they can help them achieve that goal via their products and services. He introduces some very high-threshold criteria that a manager should have to meet before being able to call a meeting. 81 books — 90 voters Product Management Books. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Read →, Change is hard. This book is a concise, digestible, 130-page guide with practical advice for the complicated role of a product manager in an agile environment. Hi Maxime! And guess what? Sprint – Jake Knapp. No credit card required. Here are the top 10 books to read on Product Management for Product Managers. This book is a concise, digestible, 130-page guide with practical advice for the complicated role of a product manager in an agile environment. I have read all of his 3-part series for Product Management and hope to attend one of the Sequent Learning … We have offered product managers plenty of advice on this blog about how to set your priorities more strategically and how to boost your productivity. I’ll have to look for your quote in Analytics at Work. Surely, there’s at least one good book about product management by a woman. There are many blog posts, articles, and social media threads to get lost in, covering every topic imaginable. Books simply reach us in a way no other media format can, due to the length of time we spend with them, and their ability to explore and explain things in greater detail. It’s nice to see some unusual books in your list! After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. The book is Filled with the author’s own personal stories–and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix–INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products … He also has written one of the best paragraphs on the Product Manager’s role. You’re afraid to move ahead with your product development in earnest窶�building the roadmap, presenting it to stakeholders, and committing to timelines, getting your engineering team going, etc. In fact, we窶况e gone through and completely revitalized the list since it was originally published three years ago. It is a great gut check for product managers. Product managers build products. But being a versatile individual contributor is also why we’re so valuable to the organizations we work for. And that doesn’t even count all the amazing podcasts, webinars, and video series out there. Lessons from 47 years of experience, including Hewlett-Packard, Apple, 75 products, and 11 startups later. Here are a couple to start: 1. Your business (no matter how successful) can never slow down and rest on its laurels. Through … Great list! Certainly a lot of great content! recommendation that getting stuck in research and data-analysis mode can be a genuine pitfall for product managers. Books for Product Managers. I’m regularly asked for product manager book recommendations. Okay, here is the list’s one true product management book: The Art of Product Management. It also delves into why pre-work is so crucial before handing things over to the implementation team, from both a strategic perspective as well as to ensure the team understands what they’re trying to build and why. Thanks! My product bible: Hooked by Nir Eyal. The Lean Startup – Eric Ries Product Managers, no matter how junior or senior, should always lead by example. Written by the founders of web development company, 37signals, this is one of few product development books that distills concepts we too often take for granted. 24 books — 1 voter Product Management Must-Reads. Do the Work! But one of the top-supported learning mechanisms for product managers is learning through product management books. Presentation Zen offers dozens of great ideas for making your insights and arguments resonate as you present them. Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein, #ProMa: Product Management Tools, Methods and Some Off-the-wall Ideas by @ddiinnxx. Wallaert discusses the concepts of the Intervention Design Process and the research that backs this up. If you are an aspiring product manager, product owner, product designer, entrepreneur, business person, then these books will help you get knowledge and approach to product management. And, I’ll be adding the unread books from above to my list of PM books: http://a.co/chSbNsP, Thanks, Joshua! As author and Harvard Business School Professor Clayton Christensen explains in The Innovator’s Dilemma, new technologies and processes and approaches are hitting the market all the time 窶� and some entrenched leaders lose to scrappy upstarts because they fail to adapt to these new realities. Great list. The book … Updated hourly. at That said, I strongly recommend Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez who drills down on the specifics of learning what customers really need and thus will buy. Your email address will not be published. Reading Horowitz’s story taught me a lot about how to think about the soft skills that are beneficial to the role. ... We are committed to researching, testing, and recommending the best products… Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful S… Thanks, Charles. Like Crossing the Chasm, we feel comfortable including this one, because it has stood the test of time. And if you haven read the Blue Ocean Strategy you are not allowed to call yourself a product manager �沽�, 1. But remember: We believe you can find great insight for product research in learning how the best companies use data in their hiring and advertising decisions. I notice you posted ten books by men. The Lean Product Playbook by Dan Olsen We created a list of product managers from different companies and startups — and scanned their Twitter profiles for book recommendations. This is considered one of the best books about product management in the technology industry. But perhaps the most crucial aspect of the book for our purposes is its section discussing research. It includes how to get design and development to work in tandem and how to spot and address problems before becoming blockers. Hi! It shows how a lot of different companies can do roadmaps, and how to make a great roadmap. Melissa Perri’s book sets out to encourage product leaders to remove themselves from the constant cycle of churning out new products and releases to spend a little more time on the underlying motivations and rationale for this. One word of caution: Analytics at Work explores metrics-driven learning as it relates to the whole company窶琶n terms of how it applies to expansion, hiring, marketing, etc.窶蚤nd not merely how to gather and analyze user data on your product. Start With Why – Simon Sinek (everybody read that, right?) Truely very good,thanks for the better work. Hi Shaun, Thanks for sharing. But the point of product management is identifying and solving pain points while delivering additional value to current and new users. We believe the book’s real value will be in helping you identify The Resistance in all of its sneaky, slithery disguises, and helping you conquer it so you can keep moving forward on your product’s path. This book will push and inspire product managers to develop remarkable, customer-centric products. We researched the best options, including books for new managers to books for HR managers. Don’t forget Product Management for Dummies – the definitive “How To” guide for Product Managers. The Design of Everyday Things, by Don Norman Product Design: … Books For Product Managers One of the important aspects of Product Management is its inherently multi-disciplinary character, and as a Product Manager you’re expected to keep up with product, … True product management is a process of innovating, continually learning, and continually adapting. at, making smart decisions when pricing your products, how to set your priorities more strategically, Inspired: How to Create Products Customers Love, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Shape Up: Stop Running in Circles and Ship Work that Matters, Range: Why Generalists Triumph in a Specialized World, Start at the End: How to Build Products That Create Change, The Unique Work of a Product Executive at a Mid-Size Company, 5 Key Skills of Outstanding eCommerce Product Managers, How to Support a Change Management Process Using Roadmaps, https://280group.com/products/books/product-management-for-dummies/, http://shop.oreilly.com/product/0636920051732.do, https://www.linkedin.com/pulse/keys-successful-product-management-physical-products-brian-sandberg/, Product Management vs. Project Management, It could lure in users and then charge them for additional functionality. Even when people agree, change… Read →, The Inmates Are Running the Asylum by Alan Cooper. Delivering Happiness – Tony Hsieh Love the Amazon wishlist, btw �泗�, – Cracking the PM interview – Gayle Laakmann McDowell and Jackie Bravo, – The Four Steps to the Epiphany – Steven Gary Blank. That’s another great suggestion! Steven Haines is an absolute genius, especially when it comes to Product Management. The author, Roman Pichler, assumes that the reader is an experienced traditional product manager … Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. 43 books … I definitely leaned on some of my PM colleagues for recommendations. Management books help you become a better leader and team member. Product Marketing The second edition shares the latest best practices and techniques from leading technology firms. Must read, must add to list. Read this before you call your next meeting. It’s a fun and fast read at under 100 pages with great advice for staying on track through any creative undertaking, including driving a new product to a thriving market release. I’m particularly partial to _Analytics at Work_ as Tom Davenport was my fellowship sponsor at Babson and I even have a quote in the book! Thanks for the additional suggestions! Thanks for your comment! 1: Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing … Psychology and behavior often take a backseat to sexy technical solutions and slick user interfaces. Consider: 窶廝uilding Insanely Great Products: Some Products Fail, Many Succeed” This is their Story窶�. Baby steps and simplicity is the key to bring them into a program that develops more rigor in the product introduction and product management side where they haven’t been exposed to previously. Even after you’ve read all of these books (and a bunch of other must-reads), helped build products with a loyal following, and grow your company into a thriving enterprise, you’re still not out of the woods. A lot of product managers struggle with roadmaps; this is a great book for that. I don’t know of any books specifically focused on industrial product management, but many of the principles in the books above apply to a wide range of product people. Consideration in future roles, even though they may seem irrelevant Steve Krugg – especially for in... – right to your door, © 1996-2020, Amazon.com, Inc. or its.... ’ m a big fan of W. Chan Kim call a meeting is their Story窶�,..., those who follow a more meandering route tend to be happier and more successful in the of! Forces you to acknowledge that your product is never finished least one good,... I 've found most helpful in my career as a product manager, especially in the context B2C. 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2020 books for product managers